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DIY and hire tool specialist HSS Hire has teamed up with the world's oldest football club, Sheffield FC, to collect used football boots for children in Africa, just in time for this year's World Cup.
Chief operational officer at HSS, David Downie, said that the company wanted to do something practical for the host nation and was delighted to be involved in the Boots for Africa programme, which gives people the opportunity to donate their football boots.
"We wanted to get into the spirit of the World Cup but we wanted to do something that was really about football, not just promotional merchandise, and something that gave back as well," he said.
Richard Tims, chairman of Sheffield FC, added that football can help to build communities and develop social understanding, as well as improve the lives of millions around the globe.
HSS recently posted first quarter like-for-like profits that were 26 per cent higher than the same period last year.
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